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Nielsen have shared some recent interesting findings from their research on
Paid Social Media Advertising 2013. 500 Digital Marketing and Media Professionals
were contacted by phone and email, and asked for their views and practices on
social media advertising.

The report concludes:
Marketers are increasingly viewing and using paid social media advertising as an
integrated tool. Social media is no longer being viewed as its own discrete medium
but i nstead used alongside other tactics to achieve an overall, usually branding
related, objective……., but there is a gap between how marketers would like to
use the medium and the  current reality. This gap is the most pronounced when it
comes to measuring ROI…’

Key insights I think are worth highlighting include:
- 3/4 of respondents use Paid Advertising and 64% were seeking to increase
  spend this year.
- Budget spend is shifting from off-line to on-line.
- ROI is being measured in social mentions including Likes, PIns and CTRs.
- Though Agencies forecast sales generation, shares and brand metrics will be
  more prominent and relevant to justify spend.

Article by guest expert, published online

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A study of over 1500 consumers by market research firm Chadwick Martin Bailey
and i Moderate Research Technologies found that 60% of Facebook fans and 79%
of Twitter followers are more likely to recommend those brands since becoming a
fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter
followers are more likely to buy the brands they follow or are a fan of. Considering
Facebook’s over 400 million users, the opportunity is great for social media
marketers. Recent statistics from Facebook show they have 400 million active
users and more than 20 million people become fans each day.  
Twitter users post over  50 million tweets per day—that’s an
average of 600 tweets per second.
New Nielsen research reviews investment and ROI from social media