A study of over 1500 consumers by market research firm Chadwick Martin Bailey
and i Moderate Research Technologies found that 60% of Facebook fans and 79%
of Twitter followers are more likely to recommend those brands since becoming a
fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter
followers are more likely to buy the brands they follow or are a fan of. Considering
Facebook’s over 400 million users, the opportunity is great for social media
marketers. Recent statistics from Facebook show they have 400 million active
users and more than 20 million people become fans each day.
Twitter users post over 50 million tweets per day—that’s an
average of 600 tweets per second.